Modulating People with Music
Someone alien might ask, so what
is it then about standing in a crowded room ringing with clamoring beats,
whirrs and warps, crinkling crumples, clangs, shuffles and dismembering sweeps?
Is it about meeting people as crazy as the music? You certainly can’t keep a
conversation going unless you have something worth screaming at the top of the
lungs directly into the other person’s ear.
People essentially find their way
into a club for the same old reason - to enter into a social trance distinct
from their home and work. The skilled DJ reads trends in the seeming chaos and
subtly guides the pack through a seamless, mental trip in which they want to
mingle and dance. “Sometimes you can’t tell when the previous track ended and
the next one began. It’s just a lot of sounds building up in synchrony,” says
Zomb. Axo adds that the trick is to grab
people’s attention and then constantly introduce fresh ideas to hold them
captive.
Zomb and Axo get together on
Mondays to mix Indietronica and Deep House at Pebble, Bangalore. The biggest
challenge, of course, lies in getting people to come in on a Monday night. “The
best way is to promise free alcohol and naked women,” claims Zomb, thwarted,
and it sounds about right. Other DJs and musicians tend to turn up to check out
new sounds but they seem to save their friends for their own gigs. On the
bright side, Mondays provide space for experimentation precisely because it’s
outside of the usual pattern.
“Electronic Dance Music is mixed
up with a culture that’s all about partying to escape from an office reality,”
Axo explains. “People want to consume music at a very fast pace just like junk
food, not taking time for a tryout. They get comfortable with tracks they hear
on radio or see on the T.V., they download it for their phones and cars and
they expect the same tacks at the clubs too.” As a result, a Saturday night at
any respectable venue features a repetitive mainstream experience varying only
to accommodate a fresh chart of sing-alongs. The DJ is not only a musician, but
also a purveyor for other musicians. He creates the heightened moment for a
track and feeds it to people so they can’t refuse it. Axo describes it as a
‘journey through the global sound.’ However, the mainstream agenda tends to
throw limitations by guiding people with a pre-response to the music they hear.
It follows that DJs must cater to that demand.
“Bangalore really is open to new
sounds though Rock, Metal and their offshoots go down better than music based
on beats. The problem is that there aren’t a lot of places where new music can
be consumed,” claims Axo. “Fresh material needs to be out there for long enough
for people to absorb and digest it.” Zomb points out that things may in fact be
changing with the increase in the number of festivals that provide imminent
acts with the same stages as the more established ones. The question that could
be individually answered is that if all the best artists are available at home
then why attend events for the sake of music?
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